Under the microscope:

Social media insights

Algorithm, Paid vs Organic, Strategy

Meta’s Q2 2026 Earnings Call: What It Actually Confirmed About the Algorithm

Our piece by piece breakdown of Meta's q2 2026 earnings call and what this means for your content.

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Software Features

Clue Labs 3.0: What’s New and Why It Changes How You Think About Social Media

1st May 2026. That's the date. And I want to be clear about what we're actually launching because this isn't a feature drop, a UI refresh, or a new pricing tier dressed up as a product moment.

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Algorithm

No, the LinkedIn Algorithm Isn’t Random: Here’s the System Actually Running It

Distribution feels like a coin flip, so it gets treated like one.

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Algorithm

LinkedIn’s Engineers Just Independently Arrived at Two of Our Architecture Decisions

On March 12, 2026, LinkedIn published the most detailed account it has ever given of how its Feed actually works:

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Algorithm

Reshares and Time-Spent, Not Reach: Why “Post 3x, Perform 30x” Isn’t a Slogan

On Meta's Q2 2026 earnings call, held July 29, 2026, the company walked through a specific overhaul to Reels ranking

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Strategy

Follower Count Is Dead on Meta: What Two Years of Earnings Calls Actually Confirm

Marketers keep asking when follower count stopped mattering on Instagram and Facebook, as if there's a single date to point to. There isn't.

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Algorithm

Content IDs Are Dead: What Meta’s CFO Actually Said About Semantic Understanding

Earnings calls are usually where companies talk in careful, hedged language about the future. On Meta's Q2 2026 follow-up call, held July 29, 2026, Susan Li did something rarer: she described, in plain terms, exactly how Meta's recommendation systems are changing

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