Under the microscope:

Social media insights

How to Increase Facebook Conversions: The Number Meta Just Handed Us

Your ad costs are climbing. That's not a feeling

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Meta’s AI Recommendation Algorithm Just Confirmed the Exact Problem Clue Labs Was Built to Solve

Every so often, a platform stops hiding its own mechanics and just tells you what it's doing. On Meta's Q2 2026 earnings call, held July 29, 2026, that's exactly what happened and if you build, market, or create on Instagram or Facebook, this is the clearest look yet at how Meta's AI recommendation algorithm actually works in 2026.

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Social Media Strategy for UK Brands: What’s Working in 2026

The UK social media landscape has specific characteristics that generic global advice consistently misses. British audiences use platforms differently, respond to different tones, and distribute their attention in ways that don't always match the US-centric data most social media guides are built on.

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Facebook Ads vs Organic in 2026: Why the Algorithm Sees No Difference

There's a conversation happening in most marketing teams right now that goes something like this: "Our organic isn't working, so let's put budget behind it." Or the inverse: "We're running ads so we don't need to worry as much about organic."

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The Problem With Social Media Content Planning (And Why Spontaneity Wins)

1st May 2026. That's the date. And I want to be clear about what we're actually launching because this isn't a feature drop, a UI refresh, or a new pricing tier dressed up as a product moment.

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Why I Built Clue Labs: The Problem With Every Social Media Tool That Existed

1st May 2026. That's the date. And I want to be clear about what we're actually launching because this isn't a feature drop, a UI refresh, or a new pricing tier dressed up as a product moment.

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